Wir forschen weiter
Interpharma CH
WIRZ Agency Zurich

Although the pharmaceutical industry enjoys a good reputation in Switzerland, it is still sometimes perceived as faceless and calculating. The fact that it is people, and not nameless robots, who research day and night to defeat diseases with new drugs and therapies is often forgotten.That's why the campaign focuses precisely on these people.14 researchers were photographed in their usually less glamorous working environment. The images take an unvarnished look behind the scenes of the research-based pharmaceutical industry.

poster campaign and website

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